The Pledge — Tayeb × MATW

20% of our net profits.
Given to MATW. Every quarter.

Not 20% of marketing budget. Not 20% of "selected items." Twenty percent of our actual net profits, donated to Muslims Around The World (MATW) and reported transparently every three months.

Volunteers working in the community

How the 20% works

  1. 1
    You shop

    Every purchase on Tayeb generates revenue. After costs, what's left is net profit.

  2. 2
    We calculate

    Each quarter, we calculate 20% of that net profit — independently audited.

  3. 3
    We give

    Funds are transferred to MATW, supporting food, water, education and relief programs.

  4. 4
    We report

    A public impact report goes out every quarter — total raised, where it went, what it funded.

Where MATW puts it to work

Four causes. Real change.

Education

MATW schools and scholarships in underserved communities worldwide.

Food & Water

Daily meals, water wells, and sustainable food programs in 30+ countries.

Orphan Care

Sponsorships and shelter for children without families through MATW homes.

Emergency Relief

Rapid response funding for crisis zones and displaced communities.

Frequently asked

Why net profit and not revenue?

A pledge based on revenue can be performative — companies can pledge 1% of revenue while losing money and donate nothing real. We pledge 20% of net profit because it's what we actually have to give, sustainably and forever.

Why MATW?

Muslims Around The World (MATW) is a registered humanitarian organisation operating in 30+ countries, with audited financials and a track record of low-overhead, high-impact aid delivery.

What if Tayeb has no profit one quarter?

Then 20% of zero is zero — and we say so publicly. We won't fake giving for marketing. Our model is built so the pledge scales as we grow.

Can I see the reports?

Yes. Every quarter we publish a transparent impact report — the total raised, transferred to MATW, and the projects funded.

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