20% of our net profits.
Given to MATW. Every quarter.
Not 20% of marketing budget. Not 20% of "selected items." Twenty percent of our actual net profits, donated to Muslims Around The World (MATW) and reported transparently every three months.

How the 20% works
- 1You shop
Every purchase on Tayeb generates revenue. After costs, what's left is net profit.
- 2We calculate
Each quarter, we calculate 20% of that net profit — independently audited.
- 3We give
Funds are transferred to MATW, supporting food, water, education and relief programs.
- 4We report
A public impact report goes out every quarter — total raised, where it went, what it funded.
Four causes. Real change.
MATW schools and scholarships in underserved communities worldwide.
Daily meals, water wells, and sustainable food programs in 30+ countries.
Sponsorships and shelter for children without families through MATW homes.
Rapid response funding for crisis zones and displaced communities.
Frequently asked
A pledge based on revenue can be performative — companies can pledge 1% of revenue while losing money and donate nothing real. We pledge 20% of net profit because it's what we actually have to give, sustainably and forever.
Muslims Around The World (MATW) is a registered humanitarian organisation operating in 30+ countries, with audited financials and a track record of low-overhead, high-impact aid delivery.
Then 20% of zero is zero — and we say so publicly. We won't fake giving for marketing. Our model is built so the pledge scales as we grow.
Yes. Every quarter we publish a transparent impact report — the total raised, transferred to MATW, and the projects funded.
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